How Dodge Tough Is the New Ram Pickup?

Nov. 5 (Bloomberg) — With Chrysler’s sales plunging 35 percent in October, its future is hardly so bright that it needs shades. How bad are things? Well, while the company pursues merger talks with General Motors, its best hope for quick sales is the Dodge Ram — an updated pickup truck.

The Truck World and the Urban Universe often seem as if they need a translator (or a politician) who can bridge the two. While it’s rare to see a pickup on New York’s Madison Avenue, trucks are much valued in other parts of the country.   Continue reading…