How Dodge Tough Is the New Ram Pickup?

Nov. 5 (Bloomberg) — With Chrysler’s sales plunging 35 percent in October, its future is hardly so bright that it needs shades. How bad are things? Well, while the company pursues merger talks with General Motors, its best hope for quick sales is the Dodge Ram — an updated pickup truck.

The Truck World and the Urban Universe often seem as if they need a translator (or a politician) who can bridge the two. While it’s rare to see a pickup on New York’s Madison Avenue, trucks are much valued in other parts of the country.   Continue reading…

Dodge’s Challenger, With 425 Horsepower, Is One Big, Bad Sucker

July 30 (Bloomberg) — Strange coincidence that when I fire up the 2008 Dodge Challenger’s snorting Hemi V-8, the 1971 Don McLean song “American Pie” blasts through the speakers. Like fashion and music, what’s old in cars will eventually be new again.

When Chrysler Corp. released the original in 1970, the situation was similar: A gas crisis loomed, and it was tardy to the big-engine party. This time, the 425-horsepower car was put into development when our irrational exuberance for power was still going strong. The Challenger and Chevy’s 2010 Camaro will be the final American neo-muscle cars for a long time.


Continue reading…