Harper ideated, scripted, and served as creative director on these shoots, as well as interfacing with clients.
Bentley Motors: Introducing the GT Speed Black
When Bentley introduced its super-exclusive Black models, it wanted to reach an audience it often ignores: Women. The company turned to Harper to come up with a video that spoke to a larger audience in a novel way. (Note: Don’t assume it’s the dude who’s the race driver!)
Two-minute GT Black launch video:
Audi USA: Do Supercars Retire?
When Audi introduced its second-generation R8 supercar, it struggled with a way to differentiate between the two models (they looked awfully similar). The company needed something splashy and unexpected for its social media and YouTube channels.
Harper came up with a fun concept that asks: What does a supercar do in its golden years? (One hint… it golfs by tearing a putting green to smithereens.)
“Behind the scenes” whisper campaign (one minute):
Official “passing the baton” marketing video (two minutes):