Jason H. Harper Portfolio

WRITING EXAMPLES

Robb Report: Not a Toy: Why People Pay 5 Figures for Insanely Detailed Models of Their Favorite Cars

Robb Report: How the Tiny Nation of Bhutan Embraced Tourism Without Sacrificing Its Environment and Culture

All stories in Robb Report

Cool Hunting: Dinosaur Bones, Calamity and Gear: Exploring the Gobi Desert

All stories in Cool Hunting

The Verge: The agony and ecstasy of the modern, high-tech car

All stories on The Verge

VIDEO EXAMPLES

Harper ideated, scripted, and served as creative director on these shoots, as well as interfacing with clients.

Bentley Motors: Introducing the GT Speed Black

When Bentley introduced its super-exclusive Black models, it wanted to reach an audience it often ignores: Women. The company turned to Harper to come up with a video that spoke to a larger audience in a novel way. (Note: Don’t assume it’s the dude who’s the race driver!)

Two-minute GT Black launch video:

Audi USA: Do Supercars Retire?

When Audi introduced its second-generation R8 supercar, it struggled with a way to differentiate between the two models (they looked awfully similar). The company needed something splashy and unexpected for its social media and YouTube channels.

Harper came up with a fun concept that asks: What does a supercar do in its golden years? (One hint… it golfs by tearing a putting green to smithereens.)

 “Behind the scenes” whisper campaign (one minute):

Official “passing the baton” marketing video (two minutes):